The aim of this project is to design an brand identity for a neighborhood community space which gives people a chance to come together and submerge themselves in nature
Hoot
VISUAL IDENTITY | BRANDING
Edgewood
The Edgewood neighborhood is beautifully adorned with some great schools, homes and parks. But after interviews with some inhabitants, It was found that it lacks a place to people to come together and interact with the community.
Solution
Hoot is a community space designed in the heart of this neighborhood which lets the people spend time in nature with the people they love and allows them to take a break before going back to work.
Problem
Edgewood is an intown Atlanta neighborhood bound on the north by Dekalb Avenue, on the south by Memorial Drive, and on the east by Montgomery Street, Woodbine Avenue, and Rogers Street.
There are more than 3,000 households within the Edgewood Neighborhood. Edgewood is known for its historic Craftsman bungalows and eclectic housing stock nestled among legacy Post Oaks and Pecan trees replete with hoot owls, the neighborhood’s mascot.
About the Neighborhood
New Families
Edgewood is a home for many new families who settled in this neighborhood for affordable housing and good schools
Target Audience
Young Professionals
Diversity
The next largest group of inhabitants are young professionals who are looking for more recreational activities
It also happens to be a very diverse neighborhood with people from many different cultures and regions.
Insights from Neighbor Interviews
"A lot of people working in the outskirts of Atlanta got a chance to move here to work and live in this city. The district was constructed to provide better homes and schools for the people. "
Jacob Grainger
Living in Edgewood since 8 Years
"It is a very culturally diverse area with people of all age groups. Huge population on African American families moved here years ago for opportunities. "
Sofie Jones
Living in Edgewood since 5 Years
The logo is inspired by the Hoot owl found in the Edgewood neighborhood
Logo and Color Exploration
Visual Elements
© Devika Kundu 2024